Brigade Group's Bold Expansion: Citadel 2 & 3 Target ₹970 Crore in Hyderabad.

Brigade Group's Bold Expansion: Citadel 2 & 3 Target ₹970 Crore in Hyderabad

Date: July 29, 2025
Location: Moti Nagar, Hyderabad

Introduction

Bengaluru-based real estate heavyweight Brigade Enterprises Limited has taken a major stride in Hyderabad’s premium housing segment with the launch of two exclusive residential projects: Brigade Citadel 2 and Brigade Citadel 3. Positioned as a follow-up to the widely appreciated Brigade Citadel, these projects reaffirm the company’s growth ambitions in one of its key southern markets. 

Project Overview

• Location: Moti Nagar, Hyderabad—home to the first Citadel launch in January 2021.

• Land Area: 10 acres with development potential spanning 1 million square feet. 

• Residential Units: 405 luxury apartments, available in 3‑ and 4‑BHK configurations nestled in low-rise enclaves. 

Strategic & Financial Highlights

• Revenue Potential: Estimated at over ₹970 crore across both projects. 

• Design Approach: Emphasis on elegant architecture, open space planning, and wellness-focused amenities. Brigade positions Citadel 2 & 3 as premium community enclaves with privacy, greenery, and seamless connectivity. 

Amar Mysore, Executive Director at Brigade Enterprises, notes:

“This expansion marks a strategic step in our scalable and sustainable growth in Hyderabad … These meticulously designed luxury apartments embody our vision to create lasting communities and iconic landmarks that redefine Hyderabad’s skyline.” 

Brigade Group at a Glance

Founded in 1986, Brigade Group is a leading pan-India development company headquartered in Bangalore, with a presence in Hyderabad, Chennai, Bangalore, Kochi, Mysore, and GIFT City. Its portfolio spans residential, commercial, retail, hospitality, and educational ventures. 

The company began its Hyderabad journey with Brigade Citadel (launched January 2021), which gained strong traction. These new projects—Citadel 2 & 3—are viewed as a continuation of that success, anchored in a micromarket already familiar to both the builder and homebuyers. 

Significance for Hyderabad’s Real Estate Landscape

• Addressing luxury demand: With only a few low-rise enclaves offering premium design and open layouts in central Hyderabad, Brigade’s new launches stand out for striking a rare balance between luxury and serene, community-centric planning. 

• Market confidence: The ₹970 crore GDV reflects both Brigade’s confidence in Hyderabad’s premium housing appetite and the strength of Moti Nagar as a trusted location.

At a Glance — Project Summary

Feature	Details
Location	Moti Nagar, Hyderabad
Land Area	~10 acres
Total Built-up	~1 million sq ft
Units	405 luxury apartments (3 & 4 BHK)
Format	Low-rise, enclosed enclaves
Estimated Revenue	₹970 crore+
Design Focus	Architecture, open space, wellbeing

Why It Matters

1. Luxury in a niche format: Hyderabad’s skyline is dominated by high-rises, but these low-rise, design-driven residences mark a distinctive choice for discerning buyers.

2. Strategic continuity: Building in the same successful micromarket under the Citadel banner reinforces trust, brand recall, and demand continuity.

3. Growth momentum: Brigade’s expansion aligns with its broader goal of scalable residential delivery in South India.

Closing Thoughts

Brigade Group’s Citadel 2 & 3 clearly signal its unfolding blueprint for premium urban luxury in Hyderabad—for those seeking refined, spacious community living. With ₹970 crore in projected sales and 405 elegant homes across one million square feet, this launch underscores confidence in Hyderabad’s luxury housing pulse and the enduring legacy of the Brigade Citadel brand.

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