Mid-Budget Homes Take Center Stage as India’s Real Estate Pivot Shifts.

Mid-Budget Homes Take Center Stage as India’s Real Estate Pivot Shifts

India’s real estate terrain is evolving. The ₹50 lakh–₹1 crore bracket isn’t just another price category—it’s become the most sought-after for homebuyers. According to AI-powered analysis from ANAROCK, this segment is now the dominant choice, reflecting shifting priorities toward affordability, quality, and space.

The Rise of the Mid-Range Marvel

From 28% of total home purchases in 2022, the mid-tier segment has climbed to 35% in 2024. That’s a remarkable rise in just two years, signaling not only buyer confidence but also the emergence of this segment as the market's mainstay. 

Why This Segment Resonates

• Balanced Affordability: This bracket offers a sweet spot—not too high, yet equipped with better amenities and space than ultra-budget options.

• Changing Family Needs: There's a growing preference for 3 BHK units—up to 45% in 2024, compared with 38% in 2022—reflecting lifestyle shifts such as remote work and expanding families. 

• More Cautious Buyers: Increased decision cycles—from 25 days in 2022 to 28 days in 2024—show buyers are being more thoughtful, possibly due to interest rate pressures or economic uncertainties. 

What Developers and Marketers Can Learn

• Focus on Value-Driven Mid-Range Projects: These are likely to attract the largest pool of buyers.

• Highlight Family-Centric Features: Think thoughtful unit layouts, ample space, and smart amenities.

• Support Informed Decisions: Transparency, virtual tours, and responsive brokerage services can help buyers feel secure in longer decision processes.

Conclusion

The mid-range housing category isn’t just surviving—it’s thriving. The ₹50 lakh–₹1 crore zone now represents the largest share of home purchases in India, with 35% in 2024 according to ANAROCK AI insights. As India’s realty market matures, aligning with these trends will be key for both buyers and developers aiming to stay ahead.